Ideas that spark. Narratives that resonate. Impact that endures
When you’re a business, you need to put your money where your mouth is. Like, literally.
Performance marketing’s all about outcomes. The bread and butter of every business is putting yourself out there, in front of actual customers and potential leads, and driving results.
The objectives of performance marketing vary. It could be to bring your social media pages more engagement and reach, or to drive traffic to your website and encourage sales. What every campaign has in common, though, is paying for results and tangible performance (hence PPC, or pay per click advertising).
In the super competitive and constantly evolving world of digital marketing, ads are just as important as your content strategy. Your content sets your audience’s expectations. Your PPC advertising and performance marketing campaigns help you deliver on these expectations.
Google and Meta are the two most commonly used platforms for running performance marketing campaigns. These campaigns use a variety of payment models, including PPC (Pay-Per-Click), CPL (Cost-Per-Lead), and CPA (Cost-Per-Acquisition).
Performance marketing begins with determining your objectives – whether it’s to boost clicks, leads, downloads or purchases. Once that’s established, it uses a cycle of targeting, testing, tracking and tweaking to yield the best results with strategically implemented ad campaigns.
Bangalore’s a major IT and business hub, both regionally and globally speaking. Home to thousands of professionals with expertise spanning a vast array of fields, there’s no better place than Bangalore to find the right marketing talent for your business — especially considering the technical and analytical expertise required to run successful performance marketing campaigns.
When it’s results and high performance you’re on the lookout for (which seems likely since you’re here), that’s where we come in!
At Digikit, we’ve helped multiple clients achieve (and even surpass) their targets and business goals. Our performance marketing campaigns have a track record of delivering real, tangible growth and results.
Our expertise in PPC ad campaigns spans every major platform, including Meta and Google, and the results we’ve delivered have helped businesses across industries reinvent themselves.
Google Ads help you out by making your business appear exactly where your customers are searching. Ad campaigns utilising this platform are a powerful way to target intent-driven audiences.
Bing might not be a household name like Google, but it`'`s still an underrated platform to run PPC ads on. Some things just click sometimes (pun intended, we guess?), and it`'`s a cost-effective way to expand your reach beyond Google.
Marketing can be a war of attrition, and nothing paints a better picture of this fact than retargeting. As the name suggests, it focuses on users who’ve already engaged with previous ads but didn’t convert.
CRO’s all about making your website work harder and turning more visitors into leads or customers. We help you analyze their behavior and make data-backed changes that improve performance.
This focuses on improving the pages users land on after clicking on your ads. Need to show them they have a good reason to stay, don’t you?
Local PPC targets customers in specific areas, helping businesses show up for nearby searches with high intent. It`'`s ideal for driving foot traffic, local inquiries and hyper-local brand visibility.
Every great strategy begins with researching what’s been proven to work and what doesn’t. Put simply, a good starting point is to assess what your competitors are up to. Understanding their approach to performance marketing allows you to fine tune your own bidding strategy for keywords and achieve better results.
It’s equally important to find out what your target audience is searching for. We research popular keywords within your industry and help you identify viable keywords that you can realistically rank well in against your competitors.
The key to holding an audience’s interest is clear, compelling communication. Both the copy that conveys your key messaging and the design language the ad creative adheres to, which plays a key role in reinforcing your brand’s identity.
A/B Testing involves testing different variations of the same ad as an exercise to understand which one performs better. This is an integral part of managing any performance marketing campaign and ensures that results are optimised.
Once your campaign’s up and running, we constantly monitor its performance and go over the results it’s giving us. Performance marketing’s a numbers’ game, and the key lies in getting the best results for the least expense. That’s where tracking return on investment helps.
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